The Tweet That Killed The Company

Organizations must tread diligently in this new world of “tweet” this, “like” that, “pin” those, “Linked” in and “Red” it. Organizations are more and more realizing the impact of social media on their business. We are now starting to see social media policies, social media managers, content writers and other opportunities in this growing field. Many realize that a carefully managed strategy can increase customer base, brand loyalty and sales. When sales are affected, management will adopt policies to drive social media strategy in a direction that best benefits the organization. Now, the question I ask is

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